Students Win A One Club Young Award

Group of students from Robert Busch School of Design won an award for creative innovation

Features > Students Win A One Club Young Award
Students Win A One Club Young Award

A group of students from the Robert Busch School of Design Created an award winning video about an in-store experience with LEGO's

Gaelle Gilles

It is known that many students while in college can and or have won awards for creating innovating projects. The last award handed out to a group of students that the Kean University community heard of was of the group of students who created the Ultimate Resident Hall.

Now, another group of students from the Robert Busch School of Design has won an award. And this time, it has to do with a favorable toy to many, LEGOs. 

Students Marc Louis Rosario and Katie Tuday (both a senior and majoring in graphic design interactive, print and screen), as well as alumni Erica Whyte, Jennifer Abujawdeh, and Eric Vita, who all graduated in May of 2016 and majored in graphic design interactive, advertising design and print and screen, were a part of an award-winning graphic design team. 

The award the group won was the LEGO Experiential Design and Promotion from the One Club Young Ones Competition. The group created "an in-store experience for LEGO, which consisted of building with LEGOs on an interactive screen and generating blueprints to make the same creations in real life," as said by the members of the group. The group created a video to explain the in-store experience for LEGO.

Along with winning the award, the members of the group also received "recognition in the One Club's online award archive," and they "were featured in the 2016 One Show Annual book, and a one year subscription to the One Club Organization." 

The team was assigned this as a project in class last spring semester in an advertising course. Later they entered the video into the One Club Young Ones Competition. 

"We received the project on short notice, so we had to plan accordingly," said the members of the group. The team had spent most of its time researching LEGO and its mission before brainstorming for the project. After much research they began the process of producing the award-winning video.

One Club Young Ones Competition is a competition run by the company One Club. This competition is meant to bring students who are studying design and advertising into the industry with ease.

One Club brings students into the industry by using "real-world clients and cool briefs to make something awesome," the members of the group commented. "There were two briefs in the 2016 competition we entered; one on Equality and the other was for a client, LEGO. We went with the fun and experiential one."

To make this a successful project, each member had a specific task to work on. Rosario helped with final submission, animating the video and as well as other aspects of the video. Vita also helped with creating the illustrations and the concept phase. Tuday helped with package development and concept phase. And Whyte worked with interior and space exploration. 

The group thanks its mentor, Professor Ed Johnston, and its sponsors -- professors from the Robert Busch School of Design -- for helping them succeed in the competition. 

The members of the group would like to mention to the students of the Kean community "participating in extracurricular aspects of your field is extremely important in any industry. Education takes you to a great point in your career, but real world experience brings you to the next level."

Below is the video they have created for the competition:

[Members of the group contributed to all of the quotes.]